TOYO TIRES RATED #1 FOR PRODUCT QUALITY FOR 6th YEAR IN A ROW - TIRE REVIEW .

What Would Convince You To Buy A Toyo Tire?

Tire quality has never been as significant to consumers as in the last few years. It’s no wonder Toyo is finally being noticed!

It is challenging to be #1 once in a while, however a company truly dedicated to product quality exceeds year after year.

The following are excerpts from the 2002 Tire Review Tire Brands Study Article: Voice of the Dealer 10th Annual Tire Brandy Study of U.S. Tire Dealers

The typical retail tire dealer carries an average of 3.2 major brands, 1.9 house/associate brands and 2.0 private brands, according to the latest Tire Review Tire Dealer Profile Study. But which brands do they carry? More importantly, how do they decide what brands to sell?

For the 10th consecutive year, Tire Review has asked dealers to rate the performance of their tire brands.

The Study examines major and private brands (including house) on the retail side (passenger, performance and light truck/SUV tires). The Study was expanded into multiple segments last year so that each brand could be compared more evenly and directly, better reflecting their positions in the industry.

This annual Study measures only the opinions and perceptions of the tire dealers who carry these brands. A dealer’s perception of the tire brands he or she carries is a very powerful measure. As always, respondents were not permitted to comment on brands they did not carry, end-users were not polled in any way, and Tire Review did not physically test any tires. The results presented here reflect the opinions of the independent tire dealers.

Babcox Research conducted this Study, analyzing tire dealer responses from some 500 completed telephone interviews. Every effort was made to obtain a fair sampling of responses and assure the number of responses gathered was consistent with accepted industry brand market share figures.

Dealers surveyed rated each brand of tire they carried on a 1 to 10 scale – 10 being highest – on a series of categories. For the Consumer Tire segment, dealers were asked to grade each brand by Product Availability, Line Coverage, Delivery, Benefit of Merchandising, Product Quality, Product Innovation, Fill Rate and Profitability of Brand.

In addition, an aggregate overall score for each brand was calculated, averaging the results from each category. The top brands in each category, plus ties, are shown here. An asterisk indicates last year’s category winner.

More than 100 different major, associate and private brands were mentioned by dealers participating in this year’s Study. The cutoff for consideration in this year’s Consumer Tire Study was 15 mentions.

Note: For this presentation, all reference to the commercial tire study has been removed. The complete brand study, which was featured in the 2002 October issue of Tire Review, may be obtained by contacting Toyo Tire Canada Inc. 1-800-663-0063 Ext. 304.

Toyo Canada
Achievements	History	Recognitions
Press Releases
Canada		- More -
Toyo International
North America		- More -
World Wide		- More -